Blue Genes is proud to reveal the much anticipated new line by Lauren Conrad! The Lauren Conrad Collection reflects Lauren's upbringing in Southern California, embracing the laid-back lifestyle with dresses, tops and silhouettes that feature novelty detailing, playful accents and clean lines and shapes. All of Lauren's looks can easily be transformed from day into night, without skipping a beat. The Lauren Conrad Collection is going to be one of the hottest new lines this spring, so go ahead and pick up your own piece from the collection at www.shopbluegenes.com.